What is New Media?

New Media productions are fundamentally multimedia productions, merging film, sound, animation, graphic design, text, and more, using digital technologies; and New Media productions offer their viewers an unprecedented number of ways to interact with the information they present.

So a more descriptive term for  New Media might be "Interactive Multimedia."

Interactive multimedia productions are non-linear.  Users, rather than working their ways straight through an interactive multimedia production (as they might read a book), can move through the production in many different directions.  Interactive multimedia productions are also multi-layered, allowing users to move, if they choose, to deeper and deeper levels of investigation (or to stick with simple, basic information).

We're not talking only websites here: CD Roms, DVD menus, video games, information centers, readouts in everything from palm pilots to car dashboards are taking advantage of the capabilities of digital, interactive multimedia production tools and techniques.  Consider what this technology could do for (or with) education, art, commerce, drama.

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